Portfolio
1. Senior Media Planner at Critical Mass
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Promoted from Associate to Senior Media Planner within 12 months for consistently delivering strong results across Social, Search, Programmatic, Streaming, and Direct platforms
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Played an integral role in launching and managing major campaigns like Super Bowl '24, Met Gala ‘24 and ’25
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Mastered tactics to reach audiences on the Tier 1 and Tier 2 level of the US market, which spans across 4 Regions and 65 DMAs
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Created RFPs and Strategy Proposals for all vehicle groups
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Selected for the prestigious inaugural cohort of the Ascend Program, a fast-track leadership development course to prepare future leaders. Chosen as 1 of only 15 employees globally!
2. Social Strategist at Oliver Agency
(Capstone Project at Seneca College)
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As a part of my Capstone Project at Seneca, I led a 4-person team to increase engagement and usage of Hellmann’s Mayonnaise amongst the younger demographic
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Created a client-ready pitch that analyzed their current positioning, consumer insights and recommended an omnichannel content and experiential strategy to attract the new target across multiple platforms
3. Paid Social Intern at Publicis Canada
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Managed $200,000 in Paid Campaigns on Facebook, Instagram, Pinterest, Snapchat, and TikTok, achieving objectives across Awareness, Consideration, and Conversion phases
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Tracked Performance and created data-driven campaign reports using Ad analytics, Excel, DataStudio and Social Listening
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Prepared a Social Strategy Proposal for Centrum Multivitamins' Pinterest launch using competitive analysis and identifying growth opportunities
CLIENT LIST:
4. Digital Content Creator at
Short Form Content: Reels & TikToks
Long Form Content: Seneca Buzz & Podcast
Scripting, Hosting and Editing the Seneca Buzz (Event News Series)
& Seneca Buzz Podcast ( Student led podcast that discusses a variety of Topics)
Check out more on Seneca Student Life's Instagram:
5. Digital Marketing Intern at EdYoda
(Ed-Tech Startup in India)
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Strategized and managed social media and search engine marketing campaigns leveraging different objectives and A/B tests thereby achieving 7000+ conversions in 3 months and increasing the CTR from 1.2% to 5.8%
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Explored crucial growth opportunities overseas by networking with 30+ overseas brands and mapping out collaboration proposal
6. Digital Marketing Intern at Unhotel
(Capstone Project at FLAME University)
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Participated in the prestigious Global Online Marketing Academic Challenge 2020 (GOMAC) and achieved the esteemed status of Global Finalist!
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Thrived under budget constraints induced by the pandemic, yielding over 50+ high-quality leads and elevating the website's Click-through-rate to an impressive 17% within the 2-month campaign period
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Spearheaded the growth of a new exclusive property's online presence, amassing an initial following of over 100 enthusiastic followers
My Personal Instagram:
Content Creation & Paid Partnerships
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Organically grown my Instagram account where I share my journey in Canada as an international student
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Built a community of 1700+ dedicated followers yielding an Engagement rate of 27.4%
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I have garnered successful brand collaborations with @TorontoGirlSocial, @AquaphorUS, @LeapScholar and more!
Check out more on My Instagram:
