CASE STUDIES
Market Research for McDonald's
To evaluate the feasibility of the launch of non-dairy milk at McDonald's in Canada
Key Skills Used: Primary Research via Survey, Secondary Market Research, Brand Strategy, Target Audience Analysis, Creative Thinking, Presentation Skills
Colgate Case Study by Harvard Business
To decide the launch of Colgate Precision Toothbrush in the mainstream channel
Key Skills Used: Brand Startegy, Target Audience & Channel Analysis, Financial Analysis, Creative Thinking, Presentation Skills
Deconstructing an Influencer Campaign
Analyzing the efficiency an effectiveness of Doublemint's influencer campaign
Key Skills Used: Post-campaign report making, Channel Analysis, Critical thinking skills, Understanding what went right/wrong and providing appropriate recommendations
An App for Early Detection of Parkinson's Disease:
Bayer Digital Campus Challenge
Ideating an app that requires patients to fill out a quiz involving video and audio inputs which is then analyzed by AI and doctors to determine potential threat of Parkinson's disease
Key Skills Used: Brand Startegy, Target Audience & Channel Analysis, Financial Analysis, Creative Thinking, Presentation Skills
Keurig Drinkworks Case Study by Harvard Business
To formulate an advertising and communication plan for the launch of Keurig Drinkworks Home Bar
Key Skills Used: Campaign Planning, Target Audience Analysis, Media Planning, Creative Thinking, Presentation Skills